Meta
New York Knicks x Athletic Intelligence
NY (Knicks) Understands Athletic Intelligence
The energy in New York is electric as the Knicks finally reclaimed the NBA championship throne after 53 years.
In celebration, Oakley Meta debuted a new billboard right outside Madison Square Garden. It features Knicks superfan Spike Lee wearing Oakley Meta HSTN Performance AI Glasses, with a cheering Knicks crowd reflected in the lenses, alongside copy that reads: "Who's Got The Best Fans?" The quick OOH execution is the result of Meta's ongoing collaboration with us, keeping a finger on the pulse of culture and showing up when the moment calls.
