EA

We're back alongside our friends at EA with a second live-action film campaign, this time for the Battlefield franchise’s first-ever free-to-play offering - Battlefield REDSEC.

On October 10th, Electronic Arts and Battlefield Studios launched Battlefield 6™, the ultimate all-out warfare experience. EA and Mother partnered to bring Battlefield 6 squads to life in a live-action launch film campaign featuring actor and producer Zac Efron, 6x NBA All-Star Jimmy Butler, chart topper Morgan Wallen, and MMA fighter Paddy Pimblett. The game is a record-breaking success for EA, shattering long-standing records for the Battlefield franchise – solidifying Battlefield 6 as one of the biggest gaming and entertainment launches of the year.

And now, we have created a second live-action film to support the launch of Battlefield REDSEC.

Over its twenty-year history, Battlefield has utilized the same theme song melody from the very beginning. It’s so ingrained in fans' minds that they’ve made their own recreations of it both in and out of the game. This is why the new live-action film features squads of everyday fans worldwide who drop everything the moment they hear the iconic theme, coincidentally in their surroundings, prompting them to jump in and play.