Los Angeles Philharmonic
The Show Must Go On
The Los Angeles Philharmonic
The LA Phil has a long history of upending what's expected in the world of classical music. Through our ongoing partnership, we’re tasked with developing creative touchpoints that help recruit the next generation of LA Phil fans.
ACT 1: We ❤️LA
In the spring of 2025, the LA Phil put on a free concert for first responders and families impacted by the wildfires that hit all across LA earlier in the year. The night was all about music, gratitude, recognition, and our enduring love for the city of Los Angeles.
To help honor the families and first responders affected by the wildfires, we created a short film featuring an original poem dedicated to the first responders and Angeleneos who stepped up to help preserve the people and places that make LA so special.
ACT 2: Coachella 🎶🎶
Later that same year, the LA Phil made history by becoming the very first major orchestra to perform at Coachella. We were tasked with developing campaign imagery to commemorate this milestone and encourage festival goers to drop by one of the most anticipated performances of the weekend. We created a billboard en route to the festival to pique people’s interest, as well as a look and feel for social that kept the energy going as thousands of fans experienced the LA Phil for the very first time across the two weekends.
