Sonic Drive-In

With the World Cup bringing the world to the U.S. and America turning 250 this year, Sonic—the QSR brand known for ingenuity and near-infinite drink customizations—is giving visitors a taste of something only America could offer: the limited-time America $2.50 menu.

For many visitors, their United States experience will be found in landmarks and sporting events, and, most importantly, with the most fun, distinctly American brands and rituals that define everyday life. Few brands embody that experience quite like Sonic.

To celebrate, Sonic brought British food content creator Danny Malin to Dallas, TX, for his first-ever taste of the brand, captured in a documentary-style long-form film directed by Christopher Stoudt of Chill Factory. The outcome? Exactly what you think would unfold when you drop a non-American into something this thoroughly American.

Viewers get an outsider's experience of one of America’s most iconic fast-food brands in real time, offering a glimpse into how international visitors are encountering American culture this summer.