Sonic Drive-In

SONIC believes even the littlest achievements deserve a reward because we don't celebrate the little wins enough. From carrying all your groceries inside in one trip to steering your pool floatie into the one sunny spot, life is full of small wins – and SONIC is raising a cup to all of them in its new brand campaign “Sip to That!” for the new, permanent menu addition — SONIC Refreshers.

Sip to That!” comes to life through four :15s shorts — directed by Iris Kim of SIXTWENTYSIX — featuring comedians Connor Wood, Mary Beth Barone, Veronika Słowikowska, and content creator Henry Smith. Each is cast as themselves in funny and relatable moments—from minor victories to quietly chaotic ones—all played with a sense of humor and a wink.

The campaign leverages the talents' distinct personalities to make the “Sip to That!” ritual feel authentic, accessible, and easy to see yourself in.