
Burgers are America’s unofficial national dish, but the quality at most fast food restaurants doesn’t live up. Hockey puck patties. Microwaved buns. Soggy lettuce. Meanwhile, the price they charge is only going up. People have been overcharged and underwhelmed.
Sonic believes America deserves a better burger - one with the quality of a premium burger and the cost of a fast food burger: The Sonic Smasher, the Smashional Burger of America.
“We truly believe America deserves a better burger. Consumers are having to shell out more and more money for the same old sad, assembly line burgers that have been sitting under heat lamps, and it’s a real problem when sit-down restaurants are offering better burger deals than fast food chains. We introduced the SONIC Smasher last year to give people something better,
a premium cheeseburger at a fast-food price, and we’re proud of the highly positive responses we’ve had from guests since it launched,” shared Ryan Dickerson, Chief Marketing Officer at SONIC. “Whether you’re already a SONIC Smasher fan who wants to get it again at an extra delicious price, or you’re a cheeseburger connoisseur who hasn’t yet tried it and needs to be convinced, the SONIC Smasher is waiting to upgrade your burger game.”
Check out the new spot, "Smashlaration" here.
